The Flower Packaging project taken up for Swedbag aims at bringing back that personal touch to the act of bouquet-giving. The packaging uses brown paper that can be easily folded into a cone to contain the flowers.
The packaging should work as a whole concept and be more environmentally friendly and give the consumer a holistic experience. The solution is a tape and glue free package that seals by a lock function. The labels are not necessary to close the package but is used for branding opportunities. This shows a concept were the labels replace traditional greeting cards so you can give the flower package as a part of the gift.
Designers: Johanna Brännström, Charlie Nyrjä, Alexandra Forssén and Camilla Edlund