Memories are best preserved and relived in the tactile format, and that’s why Polaroid is making its comeback. There are some memories that should be personal, not on social media gathering blind-likes from practically virtual people who you haven’t met or talked to in years. Print steps in to pioneer that movement with a camera that acknowledges the print format.
Truly simple and smart in its design, the camera features one beautiful screen, 4 buttons on the front, and 2 interchangeable lenses. The screen on the back virtually ditches the bezel. It looks a lot like a touch-input screen based on the UI, but is virtually completely controlled by buttons on the front. These large buttons are hard to miss, as they form the front facade of the product, divided beautifully by parting lines that run symmetrically across the product. The two interchangeable lenses allow you to switch between Landscape and Portrait styles, somewhat like the iPhone 7’s camera options. While Print champions the instant-print format, it doesn’t abandon the web. The camera also allows you to publish your photos online on social media, or save them to your phone.
Designer: Jordan Steranka