GREEN HIVE



GREEN HIVE is a new type of all-in-one tire wheel that can be used semi-permanently by continuously refilling the tread before it gets completely worn out, thus prolonging the life span of the tire.


The inner structure (colored in green) is a thermoplastic elastomer that sits behind the sidewall/cover. Its thermoplastic properties allow it to fill in the empty spaces left by the black sidewall, completing the tire’s design. The sidewall seldom wears out, but whenever the inner block starts showing signs of wear and tear, all you do is switch the block for another one. Plus, the design aims at providing different blocks for different usages.

The Green Hive is a winner of the Red Dot Design Award for the year 2016.

Designers: Choi Seung-Il, Kim Tae-Nyun & Kim Hyo-Joong

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